
Episode 88: Pierre-Arnaud Grenade (Ba&Sh) on "Ba&Sh’s Path to B Corp Certification and International Growth" FR
Pierre-Arnaud Grenade, Global CEO of Ba&Sh, explores the brand's journey towards sustainability, marked by its B Corp certification. He discusses Ba&Sh's environmental and social commitments, innovative collaborations, and strategies for international expansion and how Ba&Sh is redefining the customer experience and leading in global markets while maintaining its commitment to high standards of traceability and transparency.