‘In recent years, luxury has taken a turn toward catering to VVIPs, marked by a fairly consistent and significant increase in prices. Iconic products, such as certain Chanel bags, for example, have gone from five thousand dollars to ten thousand dollars. During periods when there is plenty of disposable income, like during COVID, this wasn't an issue. But once you move past that period, more accessible clientele no longer have access to these products.’ says our CEO, Jonathan Siboni in the recent episode from Canal Z Trends on luxury market dynamics in 2024 / 2025.

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