Following its €1.25 billion acquisition of Versace, Prada faces a significant integration challenge: reviving a storied brand whose maximalist aesthetic and commercial performance have faltered in a rapidly evolving luxury landscape. More than a turnaround effort, this move signals Prada’s broader ambition to build Italy’s first true luxury conglomerate—stepping into a space long dominated by French powerhouses like LVMH and Kering.

Where others see divergence, Prada sees opportunity. “Versace and Prada are two worlds apart,” notes Jonathan Siboni, CEO of Luxurynsight, adding that Versace is “commercially all but dead.” 

As Donatella Versace steps back, newly appointed creative director Dario Vitale—formerly of Miu Miu—will be tasked with maintaining Versace’s bold DNA while addressing structural gaps in product categories. Prada’s expertise in leather goods and footwear may prove instrumental in rebalancing the brand’s offer and restoring long-term profitability.

We are grateful to journalist John Arlidge for featuring our CEO Jonathan Siboni’s insights on the strategic divergence—and potential synergy—between these two iconic houses.

Read the full article below.