LVMH’s recent push into Formula 1 and football signals a transformative shift, with the luxury giant focusing on creating immersive, emotional experiences. This marks a new phase for the brand as it moves beyond traditional luxury products into the realm of entertainment and sports.

Jonathan Siboni, CEO of Luxurynsight, points to the visionary nature of this move: 'They're (LVMH) anticipating where the focus of the world is going. And you can't do that just as a sponsor with a logo, you want to be a part of the game to really win the game.'

As LVMH anticipates the future of luxury, its focus on experiential marketing will continue to boost growth and position the brand as a leader in the evolving luxury landscape.

Read the full article on The Telegraph.

A special thanks to journalist Henry Samuel for the feature!