In an article by Wang Mingjie for China Daily, the intricate relationship between Chinese consumers and prestigious brands like Louis Vuitton and Dior are explored, shedding light on the driving forces behind this remarkable trend.
Jonathan Siboni, CEO of Luxurynsight, offers key observations on the exceptional performance of luxury brands in China, highlighting their mastery in areas such as pricing, brand allure, and prestige:
'The Chinese consumption has been the main driver of global luxury consumption growth over the past few years, contributing to as much as 90 percent of the market growth in 2019.'
For a deeper understanding of China's evolving luxury market and its impact on global luxury consumption, read the full article on China Daily.
Luxurynsight group is proud and honored to welcome Heuritech, French pioneer in AI and first recipient of the VivaTech LVMH Innovation Award.