The luxury market in China isn’t reversing but rebalancing. Post-COVID, Chinese consumers are once again shopping abroad, with Japan seeing a 52% sales boost for LVMH, while China’s market shrinks by 18-20%. A key driver? Luxury price gaps—products can be up to 30% cheaper overseas.

Consumer behavior is also shifting, with a growing focus on experiences over ownership. Meanwhile, high-quality “dupes” challenge brands by offering luxury aesthetics at lower prices. The industry must adapt by reinforcing brand equity and pricing strategies.

Learn more from our CEO, Jonathan Siboni, in the episode (available in French only)!

Thank you, Gilane Barret, for having us!