Market Reports

Global Luxury Brand Strategy Analysis 2024 Report

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Luxurynsight and Heuritech are thrilled to present the Global Luxury Brand Analysis Report

This comprehensive study explores shifting market dynamics, revealing how brands are adapting to evolving consumer behavior and digital transformation. It includes an in-depth analysis of top marketing activations, key consumer trends, and Heuritech’s exclusive 2025 trends calendar.  

Key Insights:

> 28% increase in brand activations vs. 2023  

> Emerging markets drive growth: APAC+ (+291%), MEA (+212%), LATAM (+131%)  

> Expanding beyond retail: +74% in Hotels, Cafés, Restaurants & Lifestyle pop-ups | +115% in Partnerships  

> Nostalgic influence: 90s and early 2000s rom-coms inspire Gen Z’s winter fashion, blending vintage aesthetics with a modern edge  

Discover the strategies behind the world’s leading luxury, fashion, and beauty brands. Download your free copy below!

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New Luxury Brands Analysis Report available !
2024
Global Luxury Brand Analysis report
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